About MEE Productions
MEE is a full-service, behavioral health communications firm which celebrated its 33rd anniversary in 2023. Over those three-plus decades, we have built a proven track record of engaging low-income communities across the country, including in Allegheny County. MEE specializes in engaging the hardest-to-reach audiences from oral-based cultures. They are also often those who are facing the highest health, social and educational disparities and the most underserved residents in a community. We educate and empower them so that they can be active players in developing solutions to the issues that are negatively impacting their families and futures.
Our success is closely tied to MEE’s by-and-for, community-participatory approach. We use community-centered approaches because we know that they work; our track record reflects our ongoing success in “moving the numbers.”
Much of MEE’s work involves leveraging community engagement to shift attitudes and change complex behaviors, engaging audiences in a way that leverages their inherent knowledge and strengths. Bringing a trauma-informed lens to every project has allowed us to gain deep insights into the daily lives and challenges of the kinds of residents who the County must effectively service in order to reduce disparities and adequately respond to the current needs and trends related to substance use disorders (SUD).
We deliver our messages by melding the latest, most culturally relevant digital technology with the power of what MEE calls “human-ology”—interpersonal (virtual or face-to face) interactions with members of a community. Together, our online and offline engagements increase awareness and create positive word-of-mouth at the community level.
MEE’s Experience in Substance Misuse Communications
In developing Connect Protect Recover, MEE is leveraging its extensive content-matter knowledge about substance misuse and its disproportionate impact on marginalized and vulnerable communities. Work in this area reaches back to early on in the “War on Drugs,” through the elevation of opioid use to the level of a public health emergency, to today’s explosion of overdose deaths due to the presence of fentanyl across a range of street drugs. (See Figure 1)